Belize

How to succeed to attract a captive audience and ensure a conversion?

Objective

If Belize is still quite confidential on the french market (6,000 french visitors per year), we aim at positioning the destination as a jewel for diving, highlight possibilities of combining diving experience, adventure in the jungle and cultural visits of mayan sites

Approach

Representing Belize now for 4 years, we participate for the first time early 2020 to Paris diving show (4 days) in cooperation with Ultramarina diving tour operator. Collaboration also included product creation/promotion, newsletter, social media promotion and flyer distribution