Objective

To present to the French media the deployment of a new long-haul travel experience with the introduction of a new Premium cabin and a new Business Class seat being the launch customer of this new business concept, as well as the refurbishing of on-board service and the new design of the airline’s aircraft.

Tactics

Organization of a virtual press conference due to local restrictions put in place by the Finnish government to present the new cabins and promote the new long-haul travel experience by Finnair ahead of its commercial roll-out.

ROI
7 journalists
1 press release
5 interviews
29 articles
Audience: +31M
EAV: +85K €