Objective

Presenting to French media the FNAM’s proposals to the candidates running for the French presidential election to promote and defend the major role of air transport in the national economy.

Tactics

Use the round table format and invite a selection of journalists in charge of aviation issues from mainstream, specialized and professional media for a conversational exchange with FNAM representatives and airlines’ Directors, member of FNAM.

ROI
10 journalists
1 press release
36 articles
Audience : +70M
EAV : 225K €