Which actions should be implemented to support the launch of a new direct airline route?

Objective

Conduct and support the development of an airline – LEVEL – during the launch of the new and only direct line between Paris and Las Vegas and increase its load factor

Approach

Organization of several actions targeting both the trade, the media, the influencers but also the consumers. The 4 Months campaign included:

• Trade activation to boost LEVEL market share with reception during IFTM and a fam trip
• Attendance to B2C shows to boost LEVEL visibility
• Organization of the inaugural flight with journalist and influencers to change their perception of the destination

Results

696 POSTS AND STORIES PUBLISHED DURING THE INAUGURAL, FOR AN ESTIMATED REACH OF 32.6M

IN NOVEMBER 2019, LEVEL RAN A 62% LOAD FACTOR AND WITH A 54% INCREASE OF FRENCH PASSENGERS

$8.6M+ BENEFIT