Lithuania

Marketing

How to promote a destination to a BtoB target (tour operators and travel agents)?

Objective

Travel Lithuania came back to the French market in 2020 during the pandemic context, with the objective of increasing awareness towards btob audiences, developing new products and to prepare the trade for the relaunch since European destinations should be the first to resume

Approach

We implemented a global campaign thanks to our btob platform mysecrettravel.fr with content creation (dedicated page on Lithuania), My Secret Travel newsletter 100% Lithuania distributed to qualified database and information shared on My Secret Travel LinkedIn. We also conducted 2 webinar sessions for a general presentation of the destination, followed by a survey to know more about the expectations of travel professionals on Lithuania