Objective

Develop annual visibility with diversified audiences by relying on prescribers-ambassadors in order to promote the Martinique destination.

Approach

We set up 3 paid partnerships with influencers specialized in different themes specific to the destination (lifestyle, sports/wellness, travel) in order to highlight and present Martinique throughout the year through several communication actions: presence on general public events, distribution of content on social networks, organization of contests among communities. The first partnership was established with Isabelle Fabre.

isabellefabre.fr/martinique-kitesurf/

ROI
79  posts et stories
1 blog post
274 comments
0,74% engagement rate
302,1 K€ media value equivalent
393 K people reached by her posts