How to reassure and train the trade in time of pandemic?

Objective

In the light of the covid-19 epidemic, train the French trade on NCL product and create interest for the cruise line as a « reinvented » & « safe » product, ready to welcome the French travelers

Approach

Take advantage of all tools offered by GroupExpression’s platform including
– Creation of a dedicated page on my secret travel
– Organization of 2 webinars sessions to train and inform the french trade about NCL, (fleet, itineraries, product offer, experiences…); create a sense of reassurance
– Creation of  a dedicated e-learning session to deepen their training on the product and stimulate the sales with a lottery to win a cruise

Results

1 DEDICATED PAGE ON MYSECRETTRAVEL.FR
6 CLIPPINGS PUBLISHED AFTER OUR PRESS RELEASE
2 WEBINAR SESSIONS FOR A TOTAL OF A 60 PARTICIPANTS