Why focus on mega influencers to promote an airline just after the lockdown?

Objectives

Promote Qatar Airways’ measures to ensure safe travels + Qatar Airways’ flight experience with Qsuite + transit at HIA airport, highlight Qatar Airways as the company of trust for long-haul travel and partner with a resort to promote the safe destination of the Maldives

Approach

GroupExpression contacted french mega influencers Iris Mittenaere and Diego El Glaoui, coordinated communication between them and Qatar Airways and Soneva. the group negotiated visibility for both Qatar Airways and the resort, coordinated the trip, monitored the influencers’ publications on social media and compiled a full coverage report for both the airline and the resort

Results

20 INSTAGRAM POSTS
154 INSTAGRAM Stories including 39 ENTIRELY DEDICATED TO QATAR AIRWAYS

REACH: 28.3 MILLION
EAV: $ 26 MILLION