New Representative of the Zambia Tourism Agency
As part of its development, the Zambia Tourism Agency (ZTA) has chosen Travel Lifestyle Network (TLN) agencies: The PC Agency in the UK, KPRN Network in Germany, and GroupExpression in France to represent the destination in Europe. In addition, Geoffrey Weill Associates will represent the destination in the USA.
As a global representative on the market, GroupExpression will work in collaboration with the other agencies in the TLN network to develop the destination’s marketing and communications strategy. GroupExpression will be the point of contact for the French media and tourism professionals. The aim : to increase the number of arrivals at the destination and establish Zambia’s reputation in the authentic, sustainable travel segment, by highlighting the country’s rich culture, heritage, adventure offerings, wildlife and MICE offerings.
Matongo Matamwandi, Managing Director of Zambia Tourism Agency said : “We are delighted to begin this collaboration with The PC Agency and its partner agencies for our global representation. We are looking to establish and redefine Zambia in identified key markets, that they are well informed about our heritage, culture and safari offering, which exists nowhere else in the world!”
Stéphanie Picon, Managing Director of GroupExpression : “We’re delighted to welcome Zambia as one of our destination clients, and we’ll be putting all our energy into developing the image of this magnificent destination, which is still confidential on the French Market. It is with enthusiasm and professionalism that we commit ourselves alongside our partners to make this mission an international success.”
Recognized as one of the safest destinations in the world, Zambia is a beautiful southern African country that is home to one of the seven natural wonders of the world, Mosi-oa-Tunya Victoria Falls. Zambia offers travelers authentic, natural experiences with unspoiled wildlife, 20 national parks, 36 wildlife management areas and 73 ethnic groups. With the world’s largest mammal migration, the world’s largest hippo population, the world’s largest man-made lake and Africa’s second largest wildebeest migration, Zambia offers unforgettable experiences to discover the real Africa.
For further information : www.zambia.travel
PR Contact :
Laure Le Cornec | +33 (0)6 81 57 60 43
