Destination marketing: why using the services of an agency ?

You represent a tourist destination (a city, a department, a region or a country) and wish to conquer the heart of the French travelers. You wish to benefit from the network and expertise of a team based in Paris, and able to deploy your marketing promotions and communication actions in France and in French-speaking markets of Europe. Our team has over 20 years of experience in in global representation of destinations. They become your voice and your eyes in the market. They build your brand notoriety, develop your network and deploy your strategic marketing actions to increase the number of French visitors and contribute to the overall development of your local tourism industry.

You need to be advised by experts in the tourism industry to develop your reputation and your reservations in the French market. You wish to be accompanied with flexibility and a professional advice. Our team of consultants analyzes your offer, your objectives and your needs in order to offer you an integrated and/or tailor-made marketing strategy. Our 360° marketing communication services allow us to deliver a complete service and quickly adapt the strategy to the changing context.

LONG-TERM STRATEGY FOR SUSTAINABLE PARTNERSHIPS

An agency specializing in the start-up phase of new destinations to be promoted in France.
Please see our achievement for Dominica, Saint-Helena, Lituania, Serbia.

A strong experience in the marketing promotion of Islands, a self-contained touristic offer around the world
Please see our achievement for Tenerife, Dominica, Mayotte, New Caledonia, Madagascar, Faroe Islands…

Promote an North American destination to the French travelers : our expertise
Please see our achievement for Las Vegas , Montréal , San Francisco

VIRAL MARKETING, OUR ENGINE IN B2C MARKETING CAMPAIGN

You want to develop your brand notoriety towards your targeted consumers. We are developing a 360 ° promotion and communication plan by bringing together all of our business expertise to ensure the virality of our campaigns. We create the appropriate communication media for you. We implement public relations actions, develop street marketing, organize surveys, product tests and affiliate programs as part of our promotional actions. We adapt our system to your objective: boost your brand awareness, strengthen your reputation, promote your sales, encourage recommendation of your destination.

Recruit a qualified database
In the digital age, our clients have a greater need to interact directly with their customers, whether they are B2B or B2C – loyal, new or future. Their objective is above all to inspire them, to inform them and to share their favorites, advice and of course commercial offers. We therefore create tailor-made devices to qualify these contacts but also to expand these databases in a targeted manner. With our original activations and relevant content we develop the interest of your audience, strengthen their loyalty to your brand and of course generate sales. A qualified database is also a key asset when negotiating partnerships with other brands in tourism or the art of living of which we have the secret.
See our achievements of the Who Is Dominic for Dominica campaign

Strenghten your brand awareness by re-inforcing your brand image in the social media
Our digital division ensures the community management of Facebook, Instagram, LinkedIn and Tik Tok accounts of several of our clients. They set-up the editorial line of your account, define the associated graphics, advise and develop appropriate brand content. They watch over your competitors, advise you and set-up the necessary activities to guarantee that your website is among the results of searches.
Please see our projects for Saint Lucia, Villa Belrose, San Francisco, Dominica…

Take care of your visual identity to better reveal your brand DNA
We optimize your visual identity by adapting your graphic charter to harmonize your promotion and communication tools. The French market is sensitive to the use of the French language, but also to the choice of visuals. We collaborate with a dozen professional photographers and videographers who, each respecting their visual universe, can create a database of photos and videos free of copyright to make it available to the media, tourism professionals, and to use it for your promotional tools. – french website, french social networks, sales manuals, press kits, advertising campaigns, etc.

Each market has its own language sensitivity and we are here to guide you through the « french » subtitles
See our achievements

Getting your content up to speed thanks to the podcast
Is the podcast the future of radio in particular and the media in general?
The success of this format has continued in recent years. We offer our clients the opportunity to create their own audio content – ready-to-use media interviews, educational and instructional content, forums, inspirational topics – all formats are possible. Promoted by a journalist, an influencer or a personality associated with your brand, they are intended to allow direct, simplified and viral exchange because they are easy to share on all of your digital media.

Develop clever and unexpected partnerships
Tourism is a dream partner for product launches, promotional actions and original influencing operations. We work with brands in fashion, beauty, food, and other industries to organize photo shooting, music album creations, artistic performances, product tests. A single objective: to pool your budgets and those of the partnering brand and unite your identities in accordance with your ethics and your values ​​to strengthen your respective images and sales. There is strength in co-branding and we are addicts of collaborative projects.